農機展會永遠都是走訪老友、結識新友得好地方。感謝在 2021 青島農機展期間也見了幾位農機行業得老朋友，青島阿迪爾車橋制造有限公司（以下簡稱“青島阿迪爾”）也是其中一位。

不過這次，感謝在青島阿迪爾專訪到得是這位老朋友得新掌門——Simone Riondato。從他那里，感謝也了解到了青島阿迪爾得一些新動態。

The agricultural machinery exhibition is always a good place to visit old friends and meet new friends.The reporter also met several old friends in the agricultural machinery industry during the 2021 Qingdao Agricultural Machinery Exhibition. Qingdao ADR Axle Manufacturing Co., Ltd. (hereinafter referred toas "QADR") is also one of them. But this time, the reporter interviewed the new head of QADR-Simone Riondato, from whom, the reporter also learned some new developments of QADR.

新，煥發新機

New head, radiate new vitality

換帥，更多地會為企業帶來新得發展理念，以及激情和熱情。

A change of command will bring more new development concepts, as well as passion and enthusiasm to the enterprise.

Simone Riondato在疫情前接任總經理一職，可以說上任以來面臨得壓力可是不小。不過從和他得談話中可以感受到他得堅定。上任以來他始終專注于戰略思考，將自己得潛力建立在對業務得未來和分析得愿景上，并輔之以對持續學習和改進得深切需求。

This Italian (Simone Riondato) took over as the general manager before the epidemic. It can be said that the pressure he has faced is not small. However, he can feel his firmness from the conversation with him. Since taking office, he has always focused on strategic thinking, building his potential on the vision of the future and analysis of the business, supplemented by the deep need for continuous learning and improvement.

如何提高員工得執行力，是衡量管理水平和技巧得一個方面。據了解，Simone Riondato到任后積極開發新市場并圍繞客戶設計組織，讓員工參與進來，充分調動了員工得進取心和熱情，在稍顯艱難得大環境下，為公司和社會都創造了利益。

How to improve the execution of employees is one aspect of measuring management level and skills. It is understood that after Simone Riondato took office, he actively developed new markets and designed the organization around customers, allowing employees to participate, which fully mobilized the employees’ initiative and enthusiasm, and created benefits for the company and society in a slightly difficult environment.

長，順勢成長

Grow, grow with the advantage

作為一家源自于意大利得配套件，來到華夏近15年得青島阿迪爾早已不算外來戶。

As an accessory part company from Italy, QADR has been in China for nearly 15 years, is no longer considered a foreigner.

從阿迪爾進入華夏起就十分重視華夏市場，引入華夏市場得產品與在歐洲市場產品得推出都是同步得。

Since ADR entered China, it has attached great importance to the Chinese market. The products being introduced into the Chinese market and the products being launched in the European market are synchronized.

高起點并不代表能高枕無憂。隨著華夏市場得不斷成長，青島阿迪爾也在迅速成長中。

A high starting point does not mean that you can sit back and relax. As the Chinese market continues to grow, QADR is also growing rapidly.

近兩年，雖然國內外市場都存在很多不確定因素。但青島阿迪爾對華夏市場和對外出口情況依然相當樂觀，而且這不是盲目得樂觀。

In the past two years, although there are many uncertainties in the domestic and foreign markets. But QADR is still quite optimistic about the Chinese market and foreign exports, and this is not blindly optimistic.

目前，青島阿迪爾得出口市場主要集中在歐洲、北美、澳洲、東南亞、西亞和東亞等。而國內外訂單都在保持增加之勢。

At present, QADR export markets are mainly concentrated in Europe, North America, Australia, Southeast Asia, West Asia and East Asia. And domestic and foreign orders are maintaining an increasing trend.

下一步，則更加體現平衡發展、雙腿發力。一方面是發展國內市場，進一步提升品牌擔當，感謝也看到有不少國內外知名企業都與其有合作關系；另一方面則是面向亞太市場，進一步提升和鞏固市場地位。

In the next step, it will reflect balanced development and exert strength in both legs. On the one hand, it is to develop the domestic market and further enhance its brand responsibility. The reporter has also seen that many well-known domestic and foreign companies have cooperative relationships with it; on the other hand, it is facing the Asia-Pacific market to further enhance and consolidate its market position.

很多國際品牌來到華夏發展后，或多或少得會表現出水土不服。更多時候是因為不能及時應對國內市場得變化。

Many international brands come to China, they will more or less show dissatisfaction. More often, it is because they cannot respond to changes in the domestic market timely.

就如，國內拖車市場分為公路用和非公路用產品。有些制造商，特別是車軸類制造商，不斷將公路用產品向非公路用產品延伸，特別是大型載重拖車，也就是所謂得“新農機”。其實在華夏，有很多大玩家都在做這方面得工作。

面對這樣得變化，青島阿迪爾也給出了自己得答案。

For example, the domestic trailer market is divided into on-road and off-road products. Some manufacturers, especially axle manufacturers, continueto extend road products to off-road products, especially large-scale heavy-dutytrailers, which are the so-called "new agricultural machinery." Infact, in China, many big players are doing this work. Faced with such changes, QADR also gave his own answer.

據感謝了解，ADR也在不斷提升公路用產品。但其在農機產品方面，一直有著更為扎實得基礎。

According to the reporter's understanding, ADR is also constantly improving road products. However, it has always had a more solid foundation in terms of agricultural machinery products.

變，應對市場變化

Change, change with response to market changes

在產品創新方面，感謝從多年前第壹次接觸青島阿迪爾就了解到，青島阿迪爾與主機廠、合作伙伴一起工作，從產品設計開發之初就參與相關零部件得設計。與合作伙伴聯手進行產品研發，正是青島阿迪爾給客戶提供得可靠些解決方案。

In terms of product innovation, the reporter learned from the first contact with QADR many years ago that QADR works with OEMs and partners, and has participatedin the design of related parts from the beginning of product design and development. Cooperating with partners for product research and development is the best solution QADR providing to customers.

針對于新時期得新型終端用戶，配件制造商也不能再置身事外。

For the new end-users in the new era, accessory manufacturers can't stay aloof either.

感謝也知道有不少配套件生產企業，會同主機企業一樣，不定期舉辦演示、推介活動，走近終端用戶。

The reporter also knows that many accessory manufacturers, like host companies, hold demonstrations and promotion activities from time to time to approach end users.

其實，在給客戶提供鋼圈輪胎產品得同時，青島阿迪爾也提供配件得打包服務，這樣勢必能降低潛在問題得出現，保證了終端用戶得使用體驗。此外，他們也將拜訪終端用戶提上了日程，以便于了解一線需求，同時協助合作伙伴做出更好得設計方案。

In fact, while providing customers with steel rim and tire products, QADR also provides packaging services for matching parts, which is bound to reducethe occurrence of potential problems and ensure the end user's experience. In addition, they also put on the schedule to visit the end users, so as to understand the first-line needs, and at the same time assist the partners to make better design plans.

另一方面，近兩年，無論是整機，還是配套件，智能化無疑是農機行業得熱詞。越來越多得“90后”終端用戶，追求得是效率、舒適、安全等。青島阿迪爾也聚焦于終端用戶，收集用戶體驗，以不斷提高產品各方面表現。

On the other hand, in the past two years, whether it is the complete machine or the accessory parts, intelligence is undoubtedly a hot word in the agricultural machinery industry. More and more "post-90s" end users are pursuing efficiency, comfort, and safety. QADR also focuses on end users and collects user experience to continuously improve product performance in all aspects.

也由此給制造企業提出了更高得要求。在這方面，青島阿迪爾也在智能化、自動化方面也已經有了成熟得解決方案。同時，也在降低宕機時間、加快交付速度方面進行升級。

This also puts forward higher requirements for manufacturing companies. In this regard, QADR also has mature solutions in terms of intelligence and automation. At the same time, it is also upgrading in terms of reducing downtime and speeding up delivery.